5th & 6th Designs : Post-its

 

Yep, post-it’s were on sale.

Here is where I started learning how to make things so people can individualize the product with their name. I started with Fugheddaboudit List.  I did that one because my dad liked crime shows and novels. Fugheddabout was a slang that popped into my head because I am constantly forgetting stuff but had that New Jersey Mafia kind of twist to it rather than just saying “Don’t Forget List”.

I looked at how Zazzle set it up so that you can create a product with text that the customer can change to whatever they want and viola! my next design was done.  Once I learned how to set-up personalization so a person change the name to any name they like, it’s pretty simple.

Rosaleen

Creative Market’s weekly freebie and their Standard License in Commercial Use

A few weeks ago I had downloaded Rosaleen, a lovely set of watercolor flowers as a weekly Creative Market freebie that came with a Standard License.  The important thing to remember in using the Standard License at Creative Market is that you can not use single items alone as-is in your design.  Fonts are an exception.  You can also use fonts over and over again.  The Professional license has a different set of rules.

With a Standard License, personal use is freer with unlimited use and unlimited personal projects but commercial use carries more restrictions. With the Standard License commercial use, you can make things to sale but  each graphic can only be used on one end-product up to 500 sales. The product design on the one end-product can be in different sizes like a t-shirts’ small, medium, and large but the total of all sales with all sizes cannot exceed 500. If sales exceed 500, you need to purchase an extended license.

Fonts have a different license in their free weekly giveaways.  You can use the fonts for commercial use in unlimited end products and unlimited sales.  However with fonts, you will need another license from most creators for other uses like using it in an e-book or on a web page.  And it goes without saying, you cannot redistribute or sale any of the fonts or graphics in packages.  You are only licensing the use.  You don’t own it.

Two examples from the Creative Market FAQ

Click to go to Creative Market’s Graphics License Uses Cases FAQ

Let’s look a little closer at their no single items alone as-is rule to get a better idea of what you can and cannot do.

Their FAQ states “you are not permitted to purchase a graphic and put that graphic on a card unchanged”.  In answer to various questions, they are very clear that you cannot use a graphic by itself unchanged.   The FAQs state “You may employ various methods and skills to create a significantly different design, including adding textures, adding unique hand lettering or illustrations, adding photos, using various Photoshop add-ons, etc.”  (Graphics FAQ, Photography FAQ)

It is good that Creative Market give illustrative examples to help you figure out how much you have to change things.  In this example of good graphic use from their FAQ, they show the purchasable graphic set and two items made with it: an invitation and a card. At the top is the graphic set of cacti and succulents.

On the invitation, they used three of the potted graphics and two fonts.  This is “Doing it Right.”  Notice they used the graphics as is and shifted the color from green to black (not having the set, I don’t know if the graphics came in green and black.  I am assuming green only).  They also used multiple graphics from the same set on their one item — not just one item.

On the bottom, they show a card “Poor Form”.  It is one graphic alone without any font or any other design element.  Using one graphic alone, unchanged, is not okay.  From the invitation, using multiple graphics even from the same set, changing the color and adding other design elements like fonts is what changes “Poor Form” to “Doing it Right.”

Click to go to Creative Market’s Photos License Uses Cases FAQ

Here is another example from their Photography FAQ. You can see the original photo is a close-up of a moth against a blurred out green background.

As you can see in the Doing it Right” example, they cut the moth out from it’s background, made it into a black and white image and then shifted the white to the color of the shirt, olive.  They also put a circle of stripes behind the moth.

In the “Poor Form” example, they slapped the moth on a t-shirt as is except maybe resizing.  There were no other design elements — no fonts or anything else.  A design element by itself straight out of the box is not okay.

Using Rosaleen in my design

So with Rosaleen, I knew I couldnt just use one design element like just a flower.  She had her flowers and leaves as separate graphics in her package.  Her watercolors were vibrant.  I faded one flower to be in a much softer pastel range.  I also chose a tri-leaf graphic and placed it behind the flower.  Using Hues/Saturation in Photoshop CC, I shifted the leaf towards yellow a bit to brighten the green closer to an apple green, then a saturated the color.  Once I had the bright green I wanted, I brought it down to a pastelly range by lowering the opacity against a white background.  It was important I use more than one graphic so nothing stood alone. Lastly I added a font so that people could personalize the post-it to any name they wanted.  I chose a flowy script font in a darker pink to match the feminine mood of the post-it.
I put Carol, my friend’s name, on the one I bought as my sample.

Review: When the post-it arrived, I was pleased with it. The post-it was as pretty and feminine as I had envisioned.  There were some differences from the image I uploaded.  The colors printed a bit darker and a bit more to the blue than the image I uploaded above.  So it was not as pastelly as I wanted and the flower and script was pinker.  The leaves were bluer and darker, shifting to more of a medium green and away from the brighter apple green I had gone for. I wanted it to be more pastel so that if someone wrote over the flower, the pen’s ink would be clearly visible.  Maybe I should lighten it 10 or 20% and add 10% yellow so that it will print exactly as I envisioned.  Also I might shift the flower color more radically so that it’s in the yellow range.  As many pens are black or blue, they are easy to view over yellow. However, it’s still a very pretty post-it and I am happy with it.

Carol liked it too and Carol is really really fussy.  It’s hard to get her to say she likes something.  Of course, now Carol wants me to give her more — I told her she’d probably get more but of a different design as I am doing a design a day.

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